Riley in SwedenRiley never was a mass-produced car - except for the last 10-12 years' production - and the marque was not introduced to Sweden until 1932. How many cars were sold in Sweden during the thirties is unknown, but most likely it was a very small number. In Svensk Motortidning nr. 8, 1932, it was announced that Lindblads Motoraktiebolag was agent for Riley in Sweden. The advertised models were the 4-cylinder Monaco and the 6-cylinder Stelvio.
After WWII sales increased as the newly designed 1½ and 2½ saloons became available. Sales representatives were foremost Förenade Bil (Malmö and Göteborg), while those in the Stockholm area could turn to AB Wilhelm Kindwall.
The 1½ litre model (RMA, RME) was introduced in 1947, which became the best sales year, when approximately a third of the 300 imported RM cars were sold. The 2½-litre models were most sold during 1950. The majority were 4-door saloons (RMB, RMF), but a small number of roadsters (RMC) and drophead coupès (RMD) also found their owners in Sweden. Closed cars were sold both as RHD and LHD.
Sales declined markedly a few years after 1950, probably because the available 1½ and 2½ litre models were regarded old-fashioned with their traditional wood-framed bodies on separate chassis.
The Pathfinder model - the successor of the 2½ - with a monocoque body was sold only in low numbers, but the introduction of the small One-Point-Five (an upgraded Wolseley 1500) boosted sales again. In 1959 the model 4/68 was sold, with a modern Pininarina-designed body. The same body was also available as Austin, Morrid, Wolseley and M.G. This was a capacious car which had reasonable sales for about three years.
During the remainder of the sixties only few Riley cars were sold in Sweden. In total about 500-600 new Rileys have been sold here.
Pre-war Rileys in Sweden have, with rare exceptions, been imported after 1970. A low number of RM cars also have been imported recently.